Paris Fashion Week is organized annually twice by La Fédération de la Haute Couture et de la Mode (FHCM). FHCM is an eminent and world’s most acclaimed leading vogue body in the French Fashion Industry. With its counterparts in London, New York and Milan, Paris Fashion Week takes place twice a year. It’s first winter/autumn collection comes out in February and second summer/spring collection is displayed in September. Basic purpose of this week, which traditionally starts from its counterparts and finally ends up in Paris, is to give a chance to the international designers to brandish their work by advertising their latest collections.
THE BIG 4
Four Big Fashions Weeks all over the world include London Fashion Week, New York Fashion Week, Milan Fashion Week and finally Paris Fashion Week. These 4 together makeup this ‘Big 4’ label of Fashion Weeks. Big 4 Fashion Weeks start from New York to London then to Milan and final runway is set in Paris.
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Official partners of PFW constitute Loreal Paris, DS Automobiles and DEFI with a striking number of professional and other event partners. PFW is prearranged twice a year where international brands from London, New York, Milan and Paris exhibit the costumes of their respective offshoots. PFW is an example of great international coherence and development of the Textile and Fashion industry. PFW is boosted and supported by La Fédération de la Haute Couture et de la Mode (FHCM) which is a Vogue Federation and this Federation twice a year manages Paris Fashion Week. The Federation not only supervises PFW but is also responsible for the provision of logistical support to all the participating guest brands. These guest brands also get financial support from DEFI depending upon their profile. Before the initial stages of this fashion week, this Federation directs a list of journalists, media houses and photographers and this list is then passed over to the guest brands to follow up their respective contents. All the content is being analyzed by the federation before anything gets published. Hence, a dedicated workspace known as Paris Fashion Week Center, is provided to all the guests brands, 400 journalists and about 2000 photographers. Paris Fashion Week collaborates with a range of partners and sponsors so that they can complement everyone’s stays in Paris. In short, this Federation during PFW directs and supervises all partners.
Talking about Paris Fashion Week Fall 2019, in its 2019’s fall season, following most valued brands stole the show; Dior, Channel and Louis Vuitton. Top 13 shows were flaunted by the following brands:
- Paco Rabanne
- Alexander McQueen
- Rick Owens
- Louis Vuitton
- Marine Serre
- Dries Van Noten
- Saint Laurent
- Maison Margiela
To increase their social media presence all these brands choose to live stream their shows too and reinvented the runway’s fantastical production. From the flawless floral prints by Alexander McQueen and Dries Van Noten to Celine’s astounding collection of 70’s and 80’s bourgeois uniform label, hence every brand charmed the runways with their unique collections for Fall 2019. Most romantic costumes of the season were shaped by Dossen from Paco Rabanne and Marine Serre. Some brands do have contracts with renowned celebrity faces because of their high rated social media profiles like Kristen Stewart with Chanel and Jennifer Lawrence with Dior. Celebrity attendees like Kendell Jenner, Gigi Hadid, Marion Cottillard, Cara Delevingne, Adwoa Aboah, Gwendoline Christie, Kaia Gerber Karlie Kloss and Bella Hadid walked the runways for different brands.
One will definitely feel confident and self-possessed sitting at the first row of the glamorous event. During the final stage of jam-packed fashion month, famous faces like Jennifer Lawrence, Cara Delevingne were spotted in the front rows of PCW Fall 2019.
You would definitely be interested in knowing the top trends from PFW Fall 2019. Here’s a quick review of it. There have been a number of experimental trends during PFW Fall 2019 but we think that Cardi B stole the show in the Paris streets. Where streets of Paris witnessed many experimental outfits, Queen of Fashion, Cardi B wore a floral outfit which covered her completely from head to toe! Her floral outfit designed by Richard Quinn, a British designer famous for his gimp masks and ditzy floral couture. Cardi’s floral getup included gloves, mask, tights, pleated lengthy skirt and a belted jacket. Cardi’s photoshoot and video in her experimental outfit in front of Eiffel Tower went viral on social media. If you’ve missed it, no worries have a look at Cardi’s floral getup here.
The most anticipated moment from Paris Fashion Week Fall 2019 was the Final Collection of KARL Lagerfeld’s for the international eponymous brand Channel. Paris Fashion Week also marked to be an imperative event for Tommy Hilfiger who debuted his last collection for his label earlier in Shanghai.
Pakistani renowned actress Mahira Khan was also spotted setting fire on the runway for Karl Lagerfeld at the Paris Fashion Week Fall 2019. With a cheerful smile on her face, the actress gave her superstar look on the ramp wearing a white top with black leather jacket and black skinny jeans by Karl with a tagline at the back of the jacket ‘FOREVER KARL’.
In the post-show festivities of PCW, her fans also saw her dancing on the runway of the show ‘Le Defile L’Oréal Paris’ with Helen Mirren. Mahira Khan is the Brand Ambassador of L’Oréal from Pakistan. The Raees actress snaps with US Singer Camila Cabello and US Actress Eva Longoria also swamped the social media.